If what the excited startup next door is to be believed, yes! According to Fred the owner of a small software solutions company in New Jersey, his blogs have helped him survive against stiff competition. It allows for businesses to not only explain about their services but also through sharing ideas position them as thought leaders.
“I blogged almost every other day about products we were going to come up with and my views on the recent developments in the field. I guess it helped people trust and takes us a bit more seriously. Of course a few calls have come in as well!” smiles an excited Fred. There are a lot many like him, who use blogs to power their businesses.
When people read the views and plans of a C.E.O, the brand gains more trust. It helps to form a connect with your audience, that cannot be established by other traditional ways of spreading the word around. And, no, contrary to popular belief you don’t have to be Steve Jobs to get people hooked. Young ceo’s with big dreams feel blogs are their window to inexpensive marketing.
Have no time to type? Dictate
Being regular is as important as being interesting, if not more. Irregular blogs can put most people especially if they’re following your updates regularly. If you’ve just started you need to get the house in order, call up the placement agency, fix up the heating and amidst all this try and blog regularly. Sounds impossible? Transcribers can make it possible.
The huge population of hard-pressed for time bloggers has spawned an entire industry! Every transcribing firm worth its salt now offers transcription for recorded blogs. All bloggers need to do is record their thoughts, ideas and perspectives and send it to a transcriber. The transcript is then mailed back or in some instances it is posted into the author’s blog profile.
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