Starting a new venture can be very difficult for a budding entrepreneur. There is lots of pressure and financial constraints. And most importantly, the difficulty of traversing an entirely, new landscape… Market Research: The key to success! Why do most start-ups that begin with big dreams disappear over the horizon? The root cause behind it Read More …
Market research tools that can help small businesses grow!
“If you have four choices and there’s a strong reaction [like] ‘I love it. I would absolutely buy it,’ then you know it’s a seller,” says Marquez, whose ornaments and other products reflect Hispanic culture. Small businesses like Marquez’s, are the ones for which extensive market research, plays a key role. For a new product Read More …
How to stand out from the crowd on social networking sites
Every business is clamoring for its share of the social networking pie. The powerful trinity of the social networking world Facebook, twitter and Linkedin, have brought about sweeping changes to the way people communicate, market and advertise. It is incredibly competitive out there and the few who survive are the ones who’ve put in an Read More …
Online advertising; a sea of opportunities for the small fishes
Online ads have come as a blessing for small businesses. It can be a tough swim against the tide for the smaller fishes who cannot afford to write out huge checks for advertisements. Television spots are highly expensive and the scramble for the prime time leaves out small scale business owners gaping at the number Read More …
A list of the smartest apps out there for marketing researchers
“Around eighty percent of doctors use smartphones”. Wonder where this statistic comes from? Most probably, from a high-rise inManhattanorNew York, teeming with young, up mobile, and, energetic, marketing researchers. Traditional data collection and interviewing methods have given way to new, unconventional techniques and being a marketing researcher is even more glamorous than ever before. There Read More …