What goes into creating successful video campaigns?

You know that creating an ingenious video campaign can help build brand value, image and recall. That, a video gone viral, is the biggest success for any marketer. But how do you get those likes and shares?

Don’t let stiff competition and expensive equipment, put you off. Here is how you can create a video that resonates with potential clients and makes them remember your brand.

Your video is just one piece of the puzzle!

Successful marketers realize that any campaign they create is just one small piece of the puzzle. It should be a part of an overall sales strategy. A lot many videos go viral. They are funny, creative and quickly become the hottest thing on the net. A week later, nobody remembers, what all that was fuss about.

Does the flurry of likes and shares convert into added revenue? The answer could be a dismal no, if it doesn’t have a cleverly devised marketing plan. Include your URL, plug your product and end with a call to action.

Building the blocks…

It is not easy to get thousands of shares. But it is easy to build a consistent brand image. To, network with people and strengthen your brand’s social presence, over a period of time. It is boring, but it works. Go full throttle on Twitter, Facebook and Instagram. Communicate with people of your niche. Identify thought leaders and network with them. Rest assured that the rest would follow!

Newsjack!

Nothing quite works like the flavor of the season! Superbowl season is on? Finale of “So you think you can dance”? Or the eternal favorite holiday season. Knowing what major events are taking place during your campaign launch is important to leverage on it. And make your video content look more fresh and in the know.

People react to givers!

Give information, help and support. If you are an accounting firm, creating a campaign on how to invest in mutual funds, or a parody on the current financial situation, can make your videos more sharable… People respond positively and almost instinctively to those who help them out. Identify the problem areas your audience, are most likely to face, and build a campaign around it.

Follow SEO strategies…

Plan a keyword strategy that will help your video campaign rank better. Use important keywords in your URL, titles, tags and descriptions. Post your video in your site, in an existing blog or text page, to help create a roadmap for search engines. Adding a transcript to your videos will make them readable by search engines as Google cannot read video files.