Derive the maximum benefit out of your corporate video!

 

Corporate videos are a cool way to spread the word about your company. Most videos are fun and imaginative but very few have a clearly defined purpose. The message of the video has to be out of the box yet relatable. Some corporate videos such as the Burger King advert and the Volkswagen campaign stand out because they are different, and say ad on the tin instead of confusing viewers.

Apart from being smart adverts, corporate videos can also be packaged and marketed in a lot many cool ways.

1. An introduction to your company’s top boss…

Yes, brands with a face sell well. But not everybody is Steve Jobs. A corporate video can introduce the person behind your brand to your target audience. It builds trusts and helps your consumers connect with your brand. It could be a public message, a snappy interview or a micro small speech. It will build the kind of brand connect and recall that most advertising gurus strive for.

2. To get the best talents out there!

You’ve always wanted to hire the nerdy, brainy types. But they always seem to have better options at home. A corporate video that captures your company’s culture, growth prospects and vision can help you snare employees who are smart and can be tremendous value additions to your office!

3. As an explainer!

Your company’s got bad press recently? Almost all companies have to go through the pain of being dragged into controversies and frivolous lawsuits. Blame it on the hyper connected and headlines obsessed world we live in. A corporate video will get across your side of the story.

An honest, unscripted apology or confirmation is much more powerful than all the television interviews in the world put together.

4. To build dialogue…

A corporate video in YouTube is an effective way of communicating with your audience. Encourage viewers to share their opinions and feedback. A well-crafted corporate video on YouTube is better than prime-time spots as nobody speaks to television sets!

5. To train your staff…

It can be slightly disorienting for new joiners to fit in with your work-culture and objectives. A corporate video that explains your work objectives, culture, policies and mission can be used as learning material during orientation and induction programs.