Webinar is the new age knowledge transfer at your doorstep. The competition has increased for webinars as the speakers and hosts have grown since last year. To stay afloat in the webinar business , people inculcate new methods of digital marketing and review strategies for better business. The two most effective tools of digital marketing are the social media and email campaigns. These two when applied as a separate entity has its limitations. On integrating, the duo may result in their strengths working in your favor minimizing the negatives. The article will provide an insight on using the duo to your advantage in promotions of your webinars.
The advantage of social media over email marketing is that you can get close and personal with your future customers. A short psychology will help you to understand their needs and dislikes and some on-hand experience before you let them know about your webinar. The social media campaign never disturbs the user experience. The bulk mails tend to flood your inbox. This may appear a bit frustrating but according to a quote from Jim Durame “Channels aren’t social, Humans are”
Handle With Care:
Paired up with the hefty advantages comes the disadvantages using the digital marketing techniques. There are possibilities of targeting the people those are more interested in social media through email marketing. The population may be annoyed through this bulk mailing. We may also lose a few promising registrants due to miscalculation. To avoid that, sort out your audience based on e-mailers and social media enthusiasts. Do not use the method on people which they would not respond to.
Tackle The Beast:
Email campaigns and social media are two different beasts to tackle.
Email media is for a set of population those are genuinely interested and less tech savvy. The email loving population may do wonders. This population once interested may do the mail forwarding for you spreading the word amongst their network thereby bringing in registrants for the webinar. The emails should be crisp and to the point. Your email readers have much other information to read on and very less time to be spent. Make your email communicate for you; make it simple with no complicated jargons. Make it lesser than 140 words so that it may not be hard on the eye for the reader. The email campaign should be started within two weeks to the event. Updates on the event to be mailed only once in two days as constant nudging may disinterest the enthusiast. Please keep your mails spam compliant. Allow your users to block your mails as spam.
Social media is for the tech savvy population that tweets, likes and shares. This channel is faster than the email. With new age technology on the run, social media is everywhere. The advantage is that every social media networking engine has a campaign of its own. Making use of the inbuilt features and other paid assortments may do wonders to your webinar campaign. The event can also be maintained and managed within the social media through the built-in event management. The advantage is that you get the population to confirm them attending the event. Posting frequent updates on your webinar and sharing interesting modules of the seminar may tend to turn a few heads.
Changing channels of marketing according to the tide of population and adding transcription helps your webinar or interview recordings make its mark.