The most worrying concern of any webinar producer or host is the volume- meant the size of the audience. The sole purpose of any webinar is passing on the message to the target crowd, therefore estimating the size of your web audience gets all the more important.
It’s natural to get carried away with lofty anticipations of online promotions or any other acitivity to bring in more attendance. The prequences and the consequences of erroneous estimations can last for more than a few months or days.
Webinar in jeopardy!
Sluggish webinars are definitely an embarrassment and this not only brings down the fame and confidence of the producer but also puts the webinar in trouble.
According to a research by eEvent.com, webinars can be coupled unswervingly to two dynamics.
- With significant registration members, this could be estimated based on the commitment level of the target sector it is designed to.
- Whether the webinar hosts charges for attendance or not.
Approximately 70% of your registered members can be expected when
But when the Engagement of your target sector is low and the webinar is free, approximately 30% can be expected.
But at the same time when the Engagement level is high and the webinar is free, approximately 50% of the registered can be expected.
Based on the above, you can estimate the crowd. This is directly proportional to the commitment level and the spotlight along with the reason.
Few points to have in mind:
- Identify communities that are well integrated and become an active participating member of it.
- Identify the types of topics that could interest your groups within your area of expertise.
The other way round:
As a post-webinar activity, post your webinar sessions on your blog, also add transcription for your webinar. This enables people to view it at any time convenient to them. Have a count on this too…
Jump-in to your archives to check for topics that are in high demand. This can help you study your niche and ofcourse a lesson to your further webinar sessions