Digital Marketing is making blind curves as the world moves past market stuffed with sellers. The new age marketing that the marketers have resorted to is Podcast. Podcast regardless of its late entry into the market has made its mark. Podcast marketing tends to spew results. But to get those tremendous results one need to put in a lot of effort and research to make his/her podcast a success.
For your Podcast to be a real success:
- Gripping content
- You are a famous personality
- Large audience base
So what about newbies to Podcasts?
Newbies can survive in the podcast jungle. But gearing up right will do wonders. Social media is the key to reach the real crowd with results in the online population. You have message to convey. Nobody cares about the message you want to share. Get out to the crowd and deliver the message to them. The message is in your Podcast.
How do we deliver package to them and make them listen?
We reach them through the social media
There have been some mixed comments on unable to play podcasts on Facebook. In the latest release you get to publish the podcast in the timeline. Speaking about online popularity of your podcast isn’t complete unless you share it through social media. Facebook is a giant in marketing as the community encapsulates 37 zillion or more of the total online users. You may have produced one of the most informative podcast but unless people hear it your podcast remains anonymous. With social media giant like FB you can gain momentum and make noise.
Playing Podcast in facebook is now possible. Few tweaks have been made in the time line now you can publish your podcast with transcription and realtime listening is possible through the embedded player. Befriending and liking people with similar interests will always help you with shares and like. Facebook your podcasting and make yourself a hit.