How to get sponsors/ advertisers for a radio show?

Need money for your show?

Getting money from advertisers through the media interaction can be a tough nut to crack. If you are a radio talk show host looking for the funds through sponsors/ advertisers, here are some tips for you to get back on your feet.

Criteria for advertisers/ sponsors

What do the sponsor/ advertiser look for?

• The positive impact that your program could make on their brand.
• The kind and volume of audience who listen your program.
• Their budget whether brings enough ROI on advertising in your program.
• Flexible advertisement plan based on frequency, time and nature of program.
• Though not like Rush Limbaugh’s hosting, what is your host rating?

Sweet tips to attract…

Do Broadcasting: Upload your pre-recorded piece on YouTube, Vimeo and other websites to get more listeners and also sponsors/ advertisers.

 Perform social media branding: Share your demo uploads across various social media like facebook, twitter, pinterest, etc. to increase the visibility of your program.

Check with the peers: Pick out the potential advertisers by reviewing your peers’ blogs, websites, forums, e-zines and print magazines that cover your preferred talk show topics. Contact them and other similar companies to get sponsorships.

Prepare Marcomms: You need to prepare the marketing communication materials like brochures, newsletters, flyers, etc. and also basic communication channels like website, blog, etc. must be designed and communicated to the requisite advertisers and listeners.

Create archives: Build archives of your programs and tell the advertisers that replay of archives by the listeners yield additional impact on the advertiser’s brand.

Run email campaign: Regularly run email campaigns to notify the sponsors and listeners about the programs and don’t forget to highlight the information that advertisers/ sponsors could use the banner ad columns in your email – newsletter and website/ blog.

Build Rapport: Create links with various advertising/ marketing managers through conferences, special events, Linkedin, etc.

Conduct survey: Prepare survey reports for a particular type of product, say, complications in using smartphones, through your listeners and share this info with the relevant advertisers (eg: mobile companies) to create partnerships for such regular market research inputs.