How to stand out from the crowd on social networking sites

Every business is clamoring for its share of the social networking pie. The powerful trinity of the social networking world Facebook, twitter and Linkedin, have brought about sweeping changes to the way people communicate, market and advertise. It is incredibly competitive out there and the few who survive are the ones who’ve put in an extra ounce of energy to stay apart.

Posting useful audio tutorials

The world loves anything with a “how to” in it. Posting regular audio tutorials on subjects that could be useful to your target audience, on social media platforms, is one smart marketing strategy. Derek Miller who owns a recording studio in Florida found out he got more footfall when a tutorial on scripting for podcasts, got more likes and shares then he’d anticipated and also quite a few more customers over the weekend. Add a transcript “below” the video to be more user and seo friendly.

We all like people who offer help. It is much better than the, me-me kind of adverts that are so regularly seen and hated.

Short, quirky and fun videos

Videos can brighten up the drabbest of weekdays. Uploading videos that are well shot, and are either informative or downright funny can make people sit up and take notice. Every company worth its salt is on Facebook. But most of them are so boring and under maintained they are almost an eyesore. To get the kind of likes you always dreamt off, start off with regularly posting videos and notes on your Facebook account.

You needn’t invest in expensive gear, just a little bit of imagination and a smartphone are more than enough!

Dig deeper

Insightful blog posts on current issues, or articles on topics that are slightly ahead of its times are important to gain trust and to establish oneself as an expert in the field. Smart work coupled with truckloads of ingenuity can make you gain attraction and clients and have lots of fun, while at it.