Marketing is a word that can make people complain or sigh, as what works, and what doesn’t, depends on a million factors. There are several podcasts struggling to make a mark in the cyberworld and dozens of flustered podcasters wondering what works. We clear the air a little and offer a few tips to make your podcast reachable and hold its own against a slew of podcasts.
A poll or contest can draw in people
Conducting a poll on happening topics is one smart strategy of getting people to sit up and take notice. Ask questions that are specific to the audience you are hoping to reach. Announce contests and have a five minute interview or chat with the winner of the contest. A time tested way to earn goodwill and a few loyal listeners.
Have the person of the moment share a few words with you
It is the age of fifteen seconds of fame. And there is always some one or the other who creates a brief buzz or stir in our boring lives. It could be your neighborhood marathon runner or the writer of a self-help book. Go armed with a few questions, and share your interview on all social networking platforms.
Create interesting Youtube ads
Create a series of quirky advertisements on Youtube. Or release a snappy trailer of your podcast. Add captions and subtitles to your podcast on Youtube. It can attract and retain listeners, and make you the darling of search engines.
Don’t have a great voice?! No sweat
Not all of us are blessed with a magnetic voice. If you don’t like the way you sound on air but need your podcast for advertising or simply to spread the word around, don’t shy away from hiring a voice talent. A clear voice and diction are important to gain listeners and someone with a great voice can be the best marketing tool for your podcast.
Work on your script
It all boils down to the content of your podcast. Try to include as many keywords as possible and a transcript can help your podcast rank ahead of the rest. If you find typing cumbersome create a rough draft, and record your podcast. You can take the help of a podcast transcription services firm, to create a transcript that can create and expand a widespread listener-base.