You’ve done the groundwork. Followed, every rule in the book to monetize your podcast. But still monetizing your podcasts remains a distant dream. Don’t give up listed below are ways to get the right and continuous traffic to your podcast. More visitors mean that you are doing it right.
There are podcasters by the dozen now so do your research, explore, arrive at the right combo for you to be “The Podcaster”.
1.Failure to conduct a survey
To gauge the interest level of your target audience by posting a snippet of your podcast. If you do conduct a survey in the initial stages of your podcast it will give you an inkling as to the extent of traffic to your podcast and how far you have reached the target audience. If the snippet has not made an impact then it will make you to delve deeper into the content maybe get an expert’s view to add authenticity to your podcast.
2.The podcast should not discuss a run-of-the-mill topic.
Content should be of excellent quality which will guarantee you that the target audience would have turned from just an ordinary listener to an avid follower. Your podcast should be specific and crisp not jumping from one line of thought to another and confusing the audience. It should be so interesting, entertaining that the audience would desire for more and more that they never get bored or fed up with your podcast.
3.Are you transcribing your podcasts? No?
Transcripts are essential as search engines need text. When a podcast is rich in its content along with a transcript, it automatically increases ranks better thereby enhancing the traffic to your podcast.
4.Using automated transcription tools
You maybe penny wise and pound foolish by using automated transcription tools which at times are error ridden which could damage your reputation as a podcaster prompting the audience to flee. It would be in your best interest to hire experienced and professional transcription companies to provide you with transcripts error free at an affordable cost to you.
5.Not using the right device to record
The audio equipment used for recording should be of quality. Static disturbances in the recording lead to irate audience.
6.Inactive in social media networks
You may have failed to post your podcast on social media networks. People are very active on social media it seems the whole world is revolving around the social media networks what sure-fire way to get more traffic, leads, sponsors than to promote your podcast on social media?
7.You can’t just let them leave after going through your podcast.
You got to make them act give them a compelling reason as to why they should join your email list, listen to your future podcasts, be a loyal visitor and even subscribe.
8.Failure to stick to the topic on hand.
Talk about your product, service give in-depth information dive deeper into your area of expertise that is totally new to them that they have never heard before. Do not mention or demean your competitors that will show you in poor light.
9.Podcast maybe too lengthy or too short.
Today’s audience want to know the essence of your content in a jiffy. In the beginning of your podcast the content should be presented in such a way that it should hook them.It should be of appropriate size too short may make them feel disappointed wanting to know more and too long boredom sets in.
10.Failure to be in touch with your audience.
You may not have held events where the audience could have interacted one on one with you. Non networking events like volunteer for a community project by interacting they will get to now your podcast and like minded audience will be curious and want to now more. Attend conferences where experts are talking about your product or related to your podcast. Again u will meet your target audience. A noteworthy podcast can be passed by word of mouth too.
I would advise you to pick a few of the above and put it into practice. Surely your traffic will pick up and thereby you can monetize your podcast.