Online advertising; a sea of opportunities for the small fishes

Online ads have come as a blessing for small businesses. It can be a tough swim against the tide for the smaller fishes who cannot afford to write out huge checks for advertisements. Television spots are highly expensive and the scramble for the prime time leaves out small scale business owners gaping at the number of dollars spent.

With all doors closed and padlocked online ads are the one window for those on small budgets to reach out to prospective clients. Online marketing has moved beyond cost per clicks and cost per lead. There are fresher avenues open and small business firms are making the most of it.

Being in the social swim

Social network advertising means you are where most people across the globe are to be found on. Facebook, Linkedin, Twitter have emerged as great advertising opportunities and the fact that you have the demographic information of users, makes it easier to target audiences and market wares. Creating an interesting online advertisement campaign is fortunately simple and inexpensive.

Form and content

An image that takes up little space but conveys a lot is one important aspect of online ads. The Facebook ad below is one small sample of effective advertising.

There is of course the erstwhile email advertising that despite numerous thumbs downs and spam filters, somehow miraculously seems to work. Colorful and lively banners, a well designed website or a smartly shot video can do the trick for advertisers.

Online video ads

Online video advertisements are fast gaining popularity with small time advertisers. Everybody loves videos and a video that is well shot and composed, and is quirky, pleasing or interesting enough to gain attention, can ensure calls and footfalls from clients. Adding a transcript of the video will help in optimizing videos for the web.

The list can go on and on and looks like; finally those with tight purse strings would still be able to get their word across.