Want your webinar to have a longer shelf-life?
Webinars are all over the place. They are convenient, inexpensive and have a wider reach than conventional seminars. So how do you stay in the mind of someone who attends a dozen webinars a week? The answer is simple, repurpose your webinars. Not only does it give your webinar recall value, every webinar is bedrock of smart content.
An hour long webinar contains about 10,000 words, 10,000 words of, subject expertise, marketing ideas, or product demonstrations. Are you going to let them disappear over the horizon?
Convert them into articles…
It is surprisingly simple to convert your webinars into articles. Transcribe your webinars. Or, download your webinar from your webinar hosting service and send it across to a professional transcriber. You will just have to a little bit of editing, slice up your webinar a bit, and voila, you have an article ready to be shared to the world.
You could also ask your transcriber to deliver an edited transcript to make your job easier!
Make your webinar into a PowerPoint presentation!
Transcribe your webinar and arrange them into slides. Sign up for a SlideShare account and upload your webinar’s presentation deck. With a little luck, people may share your webinar as SlideShare has social sharing capabilities.
Reach audience through blogs.
Everybody loves a good informative blog. Edit your webinar into a series of blog posts. It will not only attract more visitors to your site but also make your soc
Divide your blog posts by speakers or topics to make them more readable.ial presence stronger. You could just add a bit of bulleted points or snippets about the speaker to make your blog more interesting. A 10,000 worded blog can bore readers.
Webinars make for an awesome PDF download!
Webinars have the right ingredients to make for a great whitepaper. Original content, quotes that are not manufactured and subject experts, you can be assured of people reading and re-reading through your webinar!
Translate your transcripts…
Want to reach out to a global audience? Translate the transcript of your webinar into different languages. This will help you connect with people you missed out during your webinar, due to language barriers.
There are dozens of other ways you can repackage your webinars and deliver them to different kinds of audiences and, yes, stay in their minds a little longer!