“Around eighty percent of doctors use smartphones”. Wonder where this statistic comes from? Most probably, from a high-rise inManhattanorNew York, teeming with young, up mobile, and, energetic, marketing researchers. Traditional data collection and interviewing methods have given way to new, unconventional techniques and being a marketing researcher is even more glamorous than ever before. There Read More …
Stuck with writing a rationale for your dissertation?
There are many times when you feel you’ve hit the dead end, while working on your dissertation. Trying to write a rationale and make it convincing enough is one major roadblock for doctoral students. What exactly goes into a well researched and unique rationale that can convince the most critical of dissertation committees? A lot Read More …