Webinars are all over the place. From global warming issues to healthcare guidelines, there is a webinar on everything. How do you stand out and sell all those tickets? You can invite Justin Beiber to your webinar or go scout for a groundbreaking topic. But there are, other more easier and inexpensive ways of making your webinar a smashing hit!
Not more than 45 minutes please!
There are so many webinar hosts who research extensively on a topic and can on and on. It is a good thing to share information but make it precise and edit till it is just about half an hour long, with a fifteen minute Q&A session thrown in. If, there is a lot to speak about, break it up into a series of bite sized webinars. This cin making your webinar smarter and snappier but also assure you oan not only help you f repeat audience.
Have at least two months lead time
Isn’t that a lot of time? Certainly not you will need this time to prepare invites, create buzz about your webinar on social networking sites and coming with creative promos. A well planned and marketed webinar is half the battle won. It is a world of hard sell; you either push ahead or are left behind!
Rehearse: nothing can come quite close
You’ve prepared your slides, spoken in front of the mirror and written and rewritten your presentation. So that is all there is to it, right. You cannot be more wrong! You will have to practice with the equipment you are going to use for your webinar. The lights, the mikes, the recording device, et al! It will save you the trouble and embarrassment of finding out at the nth hour that the light’s conked out or the mike refuses to work.
Choose a title that addresses your audience
A lot can depend on a title. There are attractive titles, clichéd titles and the quirky ones. But the titles that nine out of ten times work are titles that clearly address the target audience. “A workable solution for doctors” or “new avenues for small businesses” are sure to bring in the audience who you hoped would attend your webinar.
Send a mail of thanks!
We are not talking about the template ones. Send a genuine, warm mail to all your attendees. Attach a transcript of your webinar if possible to be absolutely professional.