Youtube is the best thing to have happened since sliced bread for many. It is an extensive video library minus the nosy librarian. Right from a video on applying eyeliner, to the latest lecture from MIT, it is all there. And so will be your video of your favorite cousin delivering a touching graduation speech.
How do you hold your own against the latest viral video doing the rounds? You don’t have the money to hire a video seo or re-shoot it using James Cameroon. Well you could add captions or a transcript to it. Stop smirking; yes having a bit of text in your video can certainly help.
It helps in indexing
Adding a transcript is supposed to be one of the best practices to optimize videos. It can enable people to land on your video when they use long tail keywords. A video that is subtitled or captioned looks more “finished” than a video without one. Adding captions can make videos easily searchable and accessible.
You can reach out to a global audience
The world is one huge melting pot of cultures and accents. Not adding captions or subtitles can make your video unintelligible to certain people. And it can also be of great help to people who suffer from hearing disorders. All sounds rosy but who likes dealing with foreign sounding file formats or technical mumbo-jumbo. Not many. Thankfully adding captions is not all that difficult.
Add captions to your Youtube videos in four easy steps
- Go to video manager
- Go to the Edit and Insight option and click on the down arrow.
- Select the “add new captions or transcript” button.
- Browse for your caption file or transcript and select the “upload file” button.
It is as easy as that. There are firms that offer captioning services so you don’t have to sit with your headphones and type out the audio portions of your video.