The channel of expression took a new turn with the entry of Podcast. The podcasts serve as the mode of communication for listness. 52% of the world population uses Ipod. Out of the world Ipod users 60% of Ipod consumers are from US. This handy data research was released by Edison research team.
To pull in the population of users -to lend their ears to your Podcast, the publisher needs to weave a series of spells to enchant the listener.
Make them listen and the magic words:
Podcast publishers to weave magic should remember 6 short spells
- Speak to the listener
- Converse and be a companion
- Put the listener in the spotlight
- Respect the time
- Walk them in the story with you
- The Care law
Speak to the listener:
In your podcast publishing make sure your speech is singular-make it directs to only one person. Collective terms will prove to be a turn off to a listener as they are very much acquainted to ignore public addressing systems.
Every podcast should be produced having a special sentence in mind. “The listener is alone and you are speaking to one person at a time”
Converse and be a companion:
You can win the listener’s heart by making your podcast converse with him/her personally. Do not make your conversation sound like the announcer in a super market. Work out your conversations and be a companion to your listener. Say for example if you intend your user to buy a product for his/her wellbeing,
Do not make your sentence sound like this
“You should all try that” Instead add life by saying “You should really try it”
Companionship promotes friendship – this will result in more followers.
Put the listener in the spotlight:
Add feedbacks you get from your listeners in your talk show. Please do not forget to mention their name.Make them feel as the star of the show. Compliment them even on smallest information they have passed on to you. Sharing the spotlight will help your listeners feel that they have made a valuable contribution. Addressing to the mistakes of the listener should always be very polite to make them feel special. In turn they will adore you and crave for your podcasts.
Listeners always reflect the spotlight that you earlier directed towards them.
Respect their time:
Time is a crucial factor for listeners. Make your speech is relevant to the promised topic. If your speech is about to enhance the lives of American citizens and you speak of the uproar in Libya, the listener grows weary and skips the podcast altogether. Be aware of their time and make your podcast to the point, also add transcript to your podcast.
Make it worth your listener’s time.
Walk them in the story with you:
The art of story telling is the key to success here. Tell your story in such a way that the listener is hooked to it. Make it simple. A story with too many twists and turns will again bore your listener. If starting with “new tax plans released by the government”. The listener starts yawning. Instead make it sound like
“Your revenues may increase next year due to new tax plans”
This intrigues the listener’s interest and makes them wanting to hear more. Make the listener visualize the story.
Let the listener mingle with it and see it happening
The Care law:
In other words this can be termed as the Law of reciprocity. In simple terms, you care for them and they care for you. Always give them your best and make them believe you are interested in them. Prove yourself to be a worthy companion. The care is friendship and it is human to reciprocate it. This friendship gives something more valuable known as trust.
Trust donates longtime listeners that help you with your future podcast releases.
The above spells may seem short but putting them to use does the magic!