What does the small business owner do when television spots or print adverts are beyond their wildest dreams? Looking on wistfully is certainly not the only option. Most small size businesses conduct webinars to explain about and promote their products. It certainly helps in engaging customers and build, a better rapport.
Here are five tips for small business enterprises chasing big dreams to get a great turnout! The more the merrier is definitely true when it comes to the attendees list.
Here are five smart ways to get a great turnout!
This is easier said than done. Analyze who your target audience, are. Write articles, blogs, and post information regularly on topics and issues that are most likely to attract them. Hard-sell doesn’t work. Sharing of information and engaging audience will eventually lead to people being interested in your webinar. Taking it slowly is the key.
Select a title that grabs eyeballs:
People do judge a book by its cover. Zero in on a title that will make people sit up and take notice. “Expert advice” or the “top ten secrets” don’t work anymore. A title that touches on the problem areas of your clients like “solutions to reduce online piracy” and is direct is more likely to get attention.
People love new thoughts:
Whether you own a small tech shop or a chocolate shop, people are going to listen if your thoughts are fresh. Thinking futuristically can establish you as a thought leader and spark people’s interest. There is nothing that interests people more than exciting projects in the pipeline.
White lies are ok:
White lies are certainly ok. But going overboard can make people snigger. Telling people that there are this many registrants already, or, that you’ve made your webinar bigger and better this time due to the overwhelming response to your last webinar, can convince people. There is just one small tip, don’t feel guilty about it!
Send that reminder:
It is a busy world. Your registrants are most likely to forget or make other plans. Call up, mail, tweet or communicate in whatever way possible to remind about your webinar. Sending reminders a day in advance is by far the best practice. It is recent enough and also gives your participants enough time to reschedule their itinerary.
Now go shop for the best webinar software in town and someone who can provide a perfect transcription of your webinar, to get the best results.